As Senior Marketing Coordinator, and their first dedicated marketing hire in their 25-year history, I lead visual content creation, digital strategy, and brand communications that help drive awareness, volunteer engagement, and donor support across borders.

WILDCOAST is an international nonprofit that conserves coastal and marine ecosystems in California and Mexico.

At WILDCOAST, I lead marketing efforts across platforms, campaigns, and content types. My work combines strategy and execution to amplify the organization’s mission through digital storytelling. Here is some of my work for the org—I’ve had a unique and incredible opportunity to visit remote restoration sites throughout the US and Mexico to photograph sea turtles, coastal wetlands, and the communities WILDCOAST works with to protect them.

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In addition to photo work, I’ve been able to expand my video work.

Results & Learnings

  • Contributed visual and strategic ideas still in use by the brand’s in-house team

  • Strengthened collaboration between strategy and design through clear creative briefs

  • Gained firsthand experience navigating creative work within a legacy brand’s tight constraints