I joined as the first creative hire and helped build the brand from the ground up—defining its visual identity, voice, and digital presence.
FindCenter launched as a curated library of resources for personal growth and spiritual exploration.
As a Content Creator and Social Media Strategist, I led:
Brand Identity Development
→ Defined the color palette, typography, image treatment, and visual tone.
→ Built and maintained a flexible, serene design system to support content across topics like mindfulness, relationships, and resilience.Content Strategy & Creation
→ Developed content pillars and a publishing cadence across Instagram and email.
→ Wrote and designed original social posts, quote graphics, carousel explainers, and campaign content tied to platform launches.Social Media Management
→ Planned, scheduled, and published all content across platforms.
→ Responded to emerging wellness trends and tracked performance to refine messaging.
I helped shape FindCenter’s tone—calm, thoughtful, inclusive—balancing accessibility with spiritual depth. Content spanned from inspirational quotes and journal prompts to mental health awareness campaigns.
Results & Impact
Established a clear, cohesive brand identity used across web, social, and partnerships
Built and scaled all social channels from zero, creating dozens of original content pieces
Supported internal culture and investor presentations with branded visuals
Learned how to guide creative strategy in a fast-paced, early-stage environment